Wednesday, August 5, 2020

Who Remembers Classic Friday Night at the Fights Commercials

The 1950s were arguably the golden age of television and many people of a certain age look back fondly at some of the shows of the time The Lone Ranger, I Love Lucy and Gunsmoke. These shows were in black and white and were watched on a set that got its signal from a huge antenna on the roof, but they were loved just the same.

Almost as compelling as the TV shows themselves, were some of the commercials of the time. TV was still a novelty during the 1950s and companies were anxious to cash in on the new craze. Particularly popular were commercials for cigarettes, cars and state of the art kitchen appliances. And the average length of TV advertisements was around a minute compared to the 30 seconds or less today.

Beer was also one of the products widely advertised on TV during the 1950s. At first, it was only late at night and never on a Sunday, so as not to offend anyone. During the early part of the decade, Blatz Beer became one of the beer industry's biggest advertisers, partly due to the company's sponsorship of the popular Amos 'n Andy show.


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One of the most instantly recognizable characters in television advertising at the time was Mabel. Mabel was a chirpy blond waitress who appeared on screen with a tray of Carling Black Label beer. Almost every Carling commercial featured the phrase that became famous Hey, Mabel, Black Label!


Cigarette advertisements were commonplace during the 1950s a big change from television today. Some of the biggest tobacco manufacturers of the time spent a lot of money trying to convince us that smoking was sophisticated and fun, including Lucky Strike, Tareyton and Winston.

One famous Lucky Strike ad featured a clever combination of cartoon and live action, featuring the singer Gisele McKenzie. Tareyton had an ad that featured what appeared to be two children dancing around a giant pack of cigarettes. And who can possibly forget the Fontane Sisters singing the praises of Chesterfield cigarettes?

Car manufacturers went to great lengths to advertise the latest models on television during the 1950s despite the loss of aesthetic effect on a black and white screen. The Ford Edsel was advertised at great length as the most beautiful convertible in the world, complete with such wonderful and innovative features as teletouch driving and air suspension.


It wasn't all just cars, beer and tobacco. Some healthier products were advertised as well. One of the most well known ads of the era was for Pepsodent toothpaste. The TV ad featured a cute cartoon couple kissing after having brushed their teeth, and the catchy and unforgettable slogan You'll wonder where the yellow went, when you brush your teeth with Pepsodent!

TV advertisements for kitchen appliances pointed out features that we now take for granted. A General Electric ad from the time for a new refrigerator consisted of a proud couple explaining the features of their sleek new fridge which included shelves that slid out, storage space behind the door, and a separate freezer compartment.

And some things don't seem to have changed much over the years. Tupperware ran a series of TV ads during the 1950s which featured an exciting Tupperware storage container party at a typical suburban home, organized by a hostess. Almost as much emphasis was placed on the social aspect, as on the actual features of the product.

One of the most prolific TV advertisers during the 1950s and subsequent decades was Pepsi. Their advertisements captured the feeling of the times like few others. One of the company's earliest featured the actress and singer Polly Bergen enjoying a barn dance and a refreshing glass of Pepsi-Cola.

Not to be outdone, Coca-Cola was just as prolific with their ads and came up with several memorable slogans, such as There's nothing like a Coke. Coca-Cola also went after the young crowd, with an ad featuring people at diners and drive-in movie theaters and a jingle that claimed Zing! What a feeling!

Many television viewers firmly maintain that the advertisements are just as good as the actual shows themselves! It seems as though that was especially true back in the 1950s. And if you just can't get enough of those old commercials, you can enjoy some of them on DVD or online.

For some suggestions on brewing equipment click HERE!

For some brewing basics click HERE!

Because I'm in a generous mood today, I'm going to give you a couple of free beer brewing recipes.  Today you can get a supper special, summer discount on 700+ beer recipes, plus instructions, and best places to buy equipment when you click HERE!

A FEW FREE GERMAN BEER 🍺 RECIPES


 

Granolabrau  

Category Pale Ale

Recipe Type All Grain

Fermentables

 6 lbs 6-row cracked pale malt

1 lbs white or brown rice

1 lbs yellow corn grits or flaked maize

6 oz flaked barley

4 oz oatmeal

1.5 lbs clover or orange blossom honey

 

Other

 4 oz millet

 

Yeast Wyeast German ale yeast (#1007)  

Procedure Cook rice, grits, oatmeal and millet together in plenty of water for 3 hours to gelatinize. The result should be a mushy, gummy mess.

Mash malt, barley and gelatinized grains in moderately hard water at 150F for 1-1/2 hours. Raise to 168F to deactivate enzymes. Sparge with hot water (168F) to collect 250+ degrees of extract (e.g., 6 gallons at S.G. 1.042).

Boil 1-1/2 hours, adding all but 1/2 ounce of hops after 1 hour, honey towards end of boil. Chill wort and add cold water to bring S.G. to 1.050. Pitch with working starter. Dry-hop with reserved hops in hopping bag. Primary fermentation takes 5-7 days. Wyeast 1007 will require 3-4 weeks in secondary fermenter to settle out. Bottle, then age 2 months. Drink and enjoy!


Weizen? Why Not?  

Category Wheat Beer

Recipe Type Extract

Fermentables

 6 lb Williams wheat extract

1 lb crystal malt

.5 lb toasted barley

1 lb honey

 

Hops

 2 oz Cascades hops (boil)

.5 oz Cascades hops (finish)

 

Yeast 1 package Wyeast wheat yeast

Procedure Make a 2-quart starter before brewing. Steep crystal and toasted barley in 4 gallons water for 40 minutes (use grain bags to make this easier). Add extract, honey and bittering hops. Boil wort for 1 hour. Remove from heat. Add finishing hops and steep 2 minutes. Chill and pitch yeast. After 3 days, rack to secondary. Bottle after 8 days.


Alt

Category German Ale

Recipe Type All Grain

Grains and hops used should be German.

 

Fermentables

 8 lbs pilsner malt (or 6 pounds light

4 oz 10L crystal malt

4 oz 60L crystal malt

4 oz 120L crystal malt (assumes 75% extraction

 

Hops

 6 oz German hops (Hallertauer

 

Yeast Wyeast #1338 or #1007  

Procedure Cold condition in secondary.


For more info on beer making and beer making equipment visit

 http:// onestopbeershop.blogspot.com



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Monday, August 3, 2020

The Early History of Beer Brewing in New England

NEW ENGLAND


The writer of an historical essay dealing with the origin of the art of brewing, even in countries of comparatively recent civilization, cannot escape the necessity of taking into account a certain element of mythical obscurity, calculated to throw a legendary glamour around and about the introduction of a beverage, the invention of which has been ascribed by the popular imagination of ancient times to certain benevolent gods, either male or female, according to the mythological systems of the different countries.

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Even the history of brewing in New England is not entirely free from this legendary element, although there is, indeed, no dearth of well-authenticated historical facts from the very moment when the new communities emerged from the primitive conditions of the earliest camp-life. There can be no doubt that on the soil of New England beer was consumed by people of European origin long before the landing of the Pilgrims. On their adventurous voyage of exploration, which resulted in the discovery of Vineland, the Vikings, it may safely be assumed, carried with them a supply of their favorite beverage; and there is more than an ordinary degree of internal probability in the assumption that Bartholomew Gosnold, who in 1602 landed at the point which he named Cape Cod, brought with him from Falmouth an ample supply of ale, which in those days was deemed an indispensable commissary article of every ship destined for the New World. The fact that Gosnold’s party—the first Englishmen who trod[6] upon Massachusetts soil—looked forward to a permanent settlement, lends additional force to our view. It may also be safely assumed that malt liquor was brought by all the exploring expeditions that touched the coast, or attempted settlements thereon; and this certainly applies to the party of John Smith, to whom we owe both the name and a printed description of New England.

THE MAYFLOWER’S
ALE

Concerning the Pilgrims of the “Mayflower,” history affords ample evidence that they carried with them a supply of good old English ale, the brewing of which they had continued in Holland, according to their own method and formula. At this point, however, legendary fiction appears to have invaded the sacred domain of Clio. It is said that this supply of beer was exhausted somewhat earlier than the organizers of the migration scheme had anticipated, and that, therefore, a landing was effected at the rather uninviting spot since then immortalized in song and story as Plymouth Rock. Whether conceived in a facetious spirit, prompted by a knowledge of the Puritans’ well-known appreciation of liquid cheer, or based, as it is claimed, upon the semi-historical authority of a private diary, the story is characteristic enough in all its bearings to be true; and, if it were so, what a splendid illustration it would be of the old axiom, that in history very insignificant causes sometimes produce most marvelous effects!

It is an historical fact that Robinson’s stout-hearted flock of “Separatists,” while yet at their first place of refuge in Holland, and considering, with all the seriousness of their character, the advisability of migrating to the Western World, were long undecided as to the course they should take; whether to accept the invitation of the Dutch to settle in New Amsterdam, or to avail themselves of the inducements held out by the Virginia Company, or finally, to create an independent community in New England. Even after their embarkation, it was not positively[7] determined whether Virginia or New England should be their destination. Now it may easily be conceived that, in conjunction with the historically demonstrable causes of the landing at Plymouth, the lack of beer helped to accelerate a final resolution, and thus prevented a settlement in Virginia—a course which might have turned the subsequent current of our national development into a direction totally different from that which led us on to political, moral and physical greatness. If we duly consider what all historians are agreed upon, namely, that the people of that part of the mother-country whence the New England colonists originally emigrated, still represented, in a remarkable degree of purity, the old Teutonic stock—German tinged with Northman’s blood—we may be all the more inclined to accept this beer story seriously; at all events, we shall understand perfectly what history tells us of the colonial brewer and his place in the infant society.

THE
FIRST
BREWERY

The first authentic record of the existence of a public brewery dates back to 1637, so far as Massachusetts Bay, and to 1638, so far as Rhode Island is concerned; the former brewery was the result of the personal enterprise of Captain Sedgwick, the latter a communal creation of Roger Williams’ nascent colony, a combined brew-house and tavern, placed under the supervision of Sergeant Baulston. These were not the first brewers, however, for, some time before either of them was mentioned, the licensed tavern-keepers had obtained permission to brew, or rather, to speak more correctly, were directed by the governing authorities to brew beer, of which both the quality and the price formed the subjects of early legislation and regulation. In addition to these brewing tapsters, as we might style them, nearly every well-to-do housewife brewed beer for her own household consumption. While the domestic manufacture[8] of distilled liquors, carried on in a most primitive way, was not likely to be neglected by a people whose drinking habits were quite as conspicuous as their piety, valor, endurance, prowess and moral rectitude, the early local histories and laws afford abundant proof that the best minds earnestly endeavored to stem the growing predilection for ardent spirits by bestowing fostering care upon brewing and malting.

The first regulative measure of this kind, the very one which unwisely gave to the afore-mentioned Captain Sedgwick a monopoly of brewing strong beer, was conceived in this spirit, and a subsequent law (1639) restoring to all tavern-keepers the right to brew all kinds of malt liquors, without any restraint whatever, at the same time restricting the sale of ardent spirits to one person in each town, such persons to be appointed upon the recommendation of their respective town authorities, reveals in a palpable manner the objects of the lawmakers.

SOME
ILLUSTRIOUS
BREWERS

The social standing both of the public brewer and the brewing tavern-keeper must have been a very exalted one; and for this assertion there is a strong and direct evidence, not only in the fact that only voters and church members, men distinguished by their godliness and exemplary deportment, could obtain the right to brew and dispense beer, but also in the still more significant provision of the earlier laws making the licensed persons responsible for the moral conduct of their guests and admonishing them to discountenance upon their premises any practices “not to be tolerated by such as are bound by solemn covenant to walk by the rule of God’s word.”

This established the character and standing of the business, which in many instances derived additional lustre from the character and standing of the men engaged in it, for it is an indisputable historical fact that many brewers and taverners not only occupied prominent civil and military[9] positions, but became influential leaders, distinguished alike by valor in the field and wisdom in council, and transmitting to their off-springs (by heredity, perhaps, no less than by the formative power of example) that spirit of patriotism which gave birth to our Nation.

In the course of this narrative, this subject will again be adverted to; but for the present, in order to put our readers in a receptive mood, the mere mention of a few historical names will doubtless suffice. Such names, for instance, as that of Samuel Adams, one of the foremost of our Revolutionary forefathers, the son of a brewer and himself a brewer, as proud of his calling as doubtless were the Revolutionary generals Putnam, Weedon and Sumner, who also brewed and sold beer. General Putnam distinguished himself alike by the ardor of his patriotism and his undaunted courage and masterly generalship. In addition to tilling his own lands, he carried on the two-fold business of brewing and tapping until, obeying his country’s call for brave hearts and stout hands, he joined the Revolutionary army, in which he won great honor and lasting fame. After the war he returned to his old home in Brooklyn, Connecticut, resuming his old business and retaining control of it to the end of his days.

The average Vermonter of our times, who up to 1904 had lived under a prohibitory law and become accustomed to look upon brewing and tapping as callings to be shunned by decent people, may possibly find it difficult to realize that the first Governor of the Green Mountain Republic, Thomas Chittenden, the man who fills a larger place in the history of Vermont, and who has done more for the independence and civic welfare of his people than any other, was a brewing tavern-keeper—a man whose unselfishness, patriotism, courage and wisdom won for him unstinted praise at home and abroad.

A modern historian (Rowland A. Robinson in “American Commonwealths”), with a keen perception of the[10] fitness of things, concludes his work with these words: “The history of Vermont is one that her people may well be proud of. Such shall it continue to be, if her sons depart not from the wise and fatherly counsel of her first Governor (Chittenden) to be ‘a faithful, industrious and moral people,’ and in all their appointments ‘to have regard to none but those who maintain a good moral character, men of integrity and distinguished for wisdom and abilities.’”

One cannot mention Chittenden without thinking of his friend, Captain Stephen Fay, the landlord of the Catamount Tavern, who had five sons in the Battle of Bennington, and left one of them dead upon the bloody field. It was in the council chamber of this Catamount Tavern that the leaders of the Green Mountain Boys, among them Ethan Allen, met after the Battle of Lexington and determined to “unite with their countrymen” against the common enemy.

Nearly every liberty-pole in revolutionary and prerevolutionary days stood before a tavern, the headquarters of the Sons of Liberty; and not infrequently the tavern-keeper was the leader of the band. In her “Stage Coach and Tavern Days,” Miss Alice Morse Earle has a chapter on the “Tavern in War,” which opens with this paragraph:

“The tavern has ever played an important part in social, political and military life, has helped to make history. From the earliest days when men gathered to talk over the terrors of Indian warfare; through the renewal of these fears in the French and Indian Wars, before and after the glories of Louisbourg and through all the anxious but steadfast years preceding and during the Revolution, these gatherings were held in taverns and ordinaries. What a scene took place in the Brookfield tavern! The only ordinary, that of Goodman Ayers, was a garrison house as well as a tavern and the sturdy landlord was commander of the train band.”

[11]

Miss Earle cites many such examples and we might readily add a score of illustrious names borne by tavern-keepers and brewing tapsters who distinguished themselves in the Revolution and whose deeds form some of the most brilliant chapters of our history.

If the British considered the taverns as the hot-beds of sedition, as in fact they did, the Patriots with equal justice regarded them as the nurseries of liberty; and it is not at all unlikely that in the tavern of his father-in-law, where he so often made himself useful as a tapster, Patrick Henry imbibed the ideas which culminated in his soul-stirring utterance, “Give me liberty or give me death.”

Enough has been said, we trust, to prove the truth of the assertion that throughout the Colonial period, and up to the time of the adoption of the Constitution, the trade was practiced by the very best people—men whose names adorn the pages of our history, and remind us of the fact that this industry has at all times given to the cause of freedom and popular rights some of the most eminent champions; such men as James Artevelde, to whom Hewlett, in his “Heroes of Europe,” accords a prominent place, or Santerre, whom Dumas regarded as “the gigantic personification of the popular will,” a man who sacrificed all he possessed in order to alleviate the sufferings of his people.[1]

[1] For the names of prominent brewers in New York, see Chap. II.

SPIRIT
OF EARLY
LEGISLATION

In all the laws and ordinances relating to brewing, erroneous economic theories, fiscal considerations and a natural but often misguided desire to foster home industries, seemed to be in continual conflict with the avowed intention of encouraging the consumption of malt liquors, not only for moral and hygienic reasons, but also because the minds of the Puritans were imbued with the strong conviction that beer was the salvation of the British nation; a sentiment to which in the following century, the laurel-crowned poet, Warton, gave eloquent poetic utterance in his “Ode to Oxford[12] Ale.” This conviction arose from an appreciation of the physical, moral and intellectual qualities of a race addicted for many centuries to the use of beer, as compared with the effects of spirits, just as in our own time the celebrated Pasteur wrote a book designed to encourage brewing, because, as he states in the preface, he attributed the superior physical qualities of his country’s conquerors to the use of malt liquors.

Unfortunately, every effort to accomplish the purpose here referred to, was frustrated by countervailing circumstances, resulting from the imperfect state of the art and the lack of proper materials, or by unwise measures, usually of a fiscal or protective character, adopted by the authorities under pressure of monetary needs or false theories. For instance, at one time the importation of malt was forbidden, in order to stimulate domestic malting; yet, within a short time thereafter, the malting of domestic wheat, rye and barley was prohibited on account of the scarcity of these cereals. At another time, a desire to encourage the exportation of wheat led to the enactment of a law imposing upon brewers a fine of ten shillings for every bushel of wheat used in brewing. Ordinances encouraging brewing by exempting beer from taxation were counteracted in their contemplated effects by regulations prescribing the quality and fixing the price of malt liquors without regard to the increased cost of materials and production. And in later periods the requirements of commercial barter with the West Indies and the competition with other American colonies for this trade, dictated measures protecting home distilleries in such a manner and to such an extent that the drinking habits of the people could not but be changed for the worse and brewing doomed to decay. The lawmakers realized that there was great need of discouraging the use of strong drinks among a people who while “fighting and praying,” consumed immense quantities of “fiery Holland,” which, as Holmes puts it,

[13]

“All drank as t’were their mother’s milk and not a man afraid.”

But the condition of things militated against the realization of their object, as we have shown, and thus within less than one hundred and fifty years, with the growing demand for rum as a medium of barter, brewing gradually declined, and inebriety continued to spread throughout the colonies with such alarming rapidity that again—too late, unfortunately—the lawmakers of the different colonies vied with each other in strenuous but fruitless attempts to revive the industry. These efforts were continued in the New England States and elsewhere after the Revolution; and as an illustration of them may be quoted the Massachusetts Act of 1789, “to encourage the manufacture and consumption of strong beer,” totally exempting from all taxation the entire real and personal property of brewers. As one of the reasons for this measure, the act sets forth the fact, “that the wholesome qualities of malt liquors greatly recommend them to general use, as an important means of preserving the health of the citizens of this commonwealth, and of preventing the pernicious effect of spirituous liquors.”

That under more favorable circumstances the industry would doubtless have progressed rapidly we may infer from the uncommon degree of prosperity which both malting and brewing attained during the brief intervals of the unhampered operations of fostering legislation. As early as 1641, John Appleton, a representative to the General Court, established a very fine malt-house, and engaged extensively in the cultivation of hops. He and Samuel Livermore began very early to experiment with maize as a substitute for wheat, oats or barley, and Winthrop, the younger, of Connecticut, having devoted serious study to this question, finally read a most interesting paper on the subject before the Royal Society in London, presenting at the same time samples of Indian corn beer[14] of a very palatable nature and good quality. The malt of New England soon acquired a wide-spread reputation for its excellent quality, and relatively large quantities were exported to the neighboring colonies, particularly to Pennsylvania. This historical fact is of more than ordinary interest, for it shows that the use of maize, a material which, in conjunction with malted barley, the modern brewer uses for the improvement of the quality of his product, is a thoroughly American practice, sanctioned by long experience, and approved by the taste of the consumer. In a primitive way, however, Indian corn was used for brewing very much earlier, if we may believe Sir Richard Grenville, who, in his description of Virginia, relates that he saw maize used in brewing by the English of that colony.

EFFECTS
OF
FREE RUM

Practically, brewing had ceased to exist as an industry before the New England colonies had reached Statehood; it was revived for a short space of time when Alexander Hamilton introduced his revenue system, and many members of Congress, prompted by moral and hygienic considerations, supported his efforts to encourage the manufacture. The spirit of the times as to this question is clearly reflected in the speeches of eminent statesmen and the writings of philosophers, all of whom agreed, to quote the words of the “Digest of Manufactures” and of Gallatin, that “the moralizing tendency and salubrious nature of fermented liquors recommend them to serious consideration.” But neither such sentiments nor the positive labors of Dr. Benjamin Rush, who aimed at the popularization of beer through the total exclusion of ardent spirits, could prevail against the firmly rooted predilection for spirits, made universal by the general practice of rural distilling in all grain-producing States as well as in those States in which the trade with the West Indies made molasses a common article of barter. In the entire country, excepting New[15] York and Pennsylvania, the total production of malt liquors in 1809-10 amounted to barely forty-five thousand barrels, of which about twenty-three thousand barrels (31½ gallons) were brewed in Massachusetts, while New York and Pennsylvania produced 139,000 barrels.

During the brief era of the first internal revenue system, with its Whiskey Revolution and other open violations of the law, brewing did indeed regain some of its lost ground, only to relapse again into its former somnolent condition, however, as soon as the “free-whiskey” policy was reintroduced.

When, four decades after Hamilton’s régime, the temperance movement began to make itself felt in New England, the brewing industry, the very agency which all our great statesmen had sought to employ against the whiskey habit, had to atone for the sins of the rural distillers, to whose unlimited operations is due all the misery and degradation that lent a justifying aspect to the demands of the reformers. Under prohibitory rule in Maine, New Hampshire, Massachusetts and other eastern States, the general use of ardent spirits, manufactured outside of, but freely sold within the borders of these States, tended to confirm the rum habit, and this was all the more inevitable, because for reasons well known to every one familiar with the question, malt liquors cannot be sold surreptitiously without great expense and imminent risk of detection.

This explains why before the introduction of the internal revenue system of 1861, which imparted a powerful impetus to brewing throughout the country, the industry lagged behind in Massachusetts, Connecticut and Rhode Island and was never able to gain a permanent foothold in Maine.

In 1863 the total production of malt liquors in all the New England States, excepting Massachusetts, amounted to 49,607 barrels, a little more than double[16] the quantity produced in 1809-10 in Massachusetts alone. Of these 49,607 barrels Connecticut produced 13,055; Maine, 2,207; New Hampshire, 25,945; Rhode Island, 7,029 and Vermont 1,371 barrels. In the same year (1863) the total production of malt liquors in Massachusetts amounted to 112,000 barrels.

THE
COUNTER
REFORMATION

At about this time a very strong current of public opinion, set in motion by official reports as to the manifest healthfulness of malt liquors as shown by sanitary inspections of the Union camps, began to weaken the indiscriminate crusades of ultra-reformers against all kinds of stimulants; and Massachusetts, then burdened by an absurd prohibitory law, again, as so often before, took the lead in this counter-reformation. Several years elapsed before the movement culminated in the now celebrated report of the State Board of Health of Massachusetts, in which Dr. Bowditch, under the title of “Intemperance in the Light of Cosmic Laws,” summarized the experiences, convictions and opinions of eminent scientists, philosophers, public officials and philanthropists from all parts of the globe, and reached the conclusion, based on this vast mass of testimony, that “light beer and ale can be used even freely without any very apparent injury to the individual or without causing intoxication, and that some writers even think they do no harm, but real good, if used moderately.”

The direct result of this agitation and of a comprehensive legislative inquiry into the different phases of this question, under Governor John A. Andrews in 1867, was the repeal of prohibition in Massachusetts in 1868. Connecticut, after essentially modifying the prohibitory law, totally repealed it in 1867, substituting a license law. In New Hampshire the manufacture and sale of beer, cider and native wine had not been forbidden by the so-called Prohibition Act of 1855. Rhode Island also[17] repealed her prohibitory law in 1863. Vermont was the only New England State, excepting Maine, of course, in which the Maine law of 1852 remained then in force.

From the almost instantaneous effect of these measures, superadded to the operation of the Federal tax-law, the brewing industry, and, it is needless to say, the health and morality of the commonwealth, derived inestimable advantages. Within three years, i.e., at the end of the fiscal year 1866-67, the annual production of malt liquors in the New England States had increased from 161,607 to 406,154 barrels. Massachusetts, unfortunately, re-enacted prohibition in 1869, permitting, however, the manufacture of liquors for exportation. In the following year this law was so amended as to permit the sale of malt liquors; and in 1871 cities and towns were authorized to decide annually by popular vote whether the sale of malt liquors should be permitted. Repealed in 1873, this act and a number of others were replaced by a license law, enacted in 1874 and supplemented in 1881 by local option. Constant changes subsequently tended to deprive the trade of stability and particularly of that complete security which lies at the bottom of every industrial success.

Although a prohibitory amendment to the Constitution was defeated in Massachusetts by a popular majority of forty-six thousand votes, in 1888, thus clearly demonstrating the will of the people, professional reformers continued their unwise opposition not only in this direction but also against any discrimination in favor of fermented drinks; and as a result every year brought forth additional restraints designed to harass a trade which Hamilton, Jefferson, Madison and many other eminent Americans, including Dr. B. Rush, the real father of the temperance movement, regarded as the most efficient temperance agency—an opinion which the scientific inquiry conducted by Dr. Bowditch proved to be almost universal. With[18] slight differences as to time and mode, the trade labored and still labors under similar disadvantages in the other States. To this incessant legislative intermeddling, which frequently produced the most incongruous propositions copied from monarchical institutions or borrowed from small and insignificant cities totally unlike the great metropolis of New England in every respect, must be attributed the fact that these States are not now in the front rank of the brewing centres of this country. Even so, the progress of brewing there is not inconsiderable.

Without entering into wearisome statistical details it may be stated, in a general way, that but for adverse legislation of the nature here referred to—which, by the way, always tends to increase very considerably the home-consumption and surreptitious sale of ardent liquors—beer would in all probability be to-day the common drink of the whole people, and drunkenness, very much diminished since the more general use of beer, would be as rare to-day as it is in Bavaria.

If we compare the increase of production in the entire country with the output of Connecticut, Massachusetts, New Hampshire and Rhode Island during the decade ending in 1895—Maine and Vermont having dropped out of the list of beer-producing States—we shall find in such comparison ample reason for regretting that unwise legislation (which Dr. Bowditch rightly regards as a fruitful source of intemperance) prevented popular taste and inclination from making malt liquors what they are in many German states noted for the sobriety of their people. That there is a strong popular inclination to adopt the lighter beverages is very evident from the development of brewing in spite of all impediments. The following figures illustrate the growth of brewing and afford an intimation of the progress that would have been attained in the absence of adverse measures:

[19]

 1885.1895.
United States19,216,630barrels33,469,661barrels
Connecticut128,226301,872
Massachusetts878,7791,336,345
New Hampshire322,055368,628
Rhode Island54,363188,968

During the next twelve years (1896 to 1907) radical changes took place in two of the New England States. New Hampshire and Vermont adopted stringent license-systems coupled with local option; but this change from prohibition to regulation does not appear to have redounded to the benefit of brewing. Vermont is still without a brewery and the few brewing establishments which have existed in New Hampshire, even under the operation of the prohibitory law, retrograded steadily, in point of annual production.

In both States, it seems, the rural population still adheres to drinking habits fostered by and under the old régime, and the population of the industrial centers, where as a rule beer finds its most favorite markets in other States, is composed to a large extent of French Canadians who are not commonly beer-drinkers.

In Massachusetts, Connecticut and Rhode Island, on the other hand, the condition of things, considering the instability of holdings under the fluctuations of the license votes in the first-named State, seems to be somewhat encouraging.

During the period named, the production of beer in New Hampshire decreased from 384,333 to 323,363 barrels. As to the New England group as a whole, compared with the United States, the following figures require no comment:

 Production 1896Production 1907
United States35,826,098barrels58,546,111barrels
New England States2,719,0833,704,968

Thursday, July 30, 2020

Alcohol Kills A Person’s Necessary Growing Pains


When I was in high school during the late 60s the drinking age was 18 years old in New York and New Jersey. Every one of my friends was a big drinker; some of them even drank in my neighborhood bar, in Craig's Meadows, just North of East Stroudsburg, PA and a hair South of Marshall's Creek.  The bar owner's sons were both in high school then too!   It was unbelievable how much booze these kids could consume. I witnessed kids drinking a case of beer in one night, others drinking pitchers of mixed drink, and still others drinking booze right out of a bottle.

 I myself would have a few beers occasionally, but my real drinking didn't start until I was about 25 years old. By the way the girls in high school used to go crazy for the guys who were called the big drinkers. It seemed like the prettiest girls were impressed with a guy who could drink a pitcher of beer without coming up for air. Drinking was common place in the late sixties. Then all of a sudden you would hear about a group of teenagers who were killed in an alcohol related car wreck.  Many of us made weekly runs over the border to Port Jervis, New York.  I used to take orders from my friends, tack on a small surcharge for my gas and time.  I would have my trunk loaded with all kinds of alcohol related beverages, and pray that I didn't get stopped going through the toll booth at the border.  One of my high school classmates was one of the casualties of the Rte. 209 Booze Cuise.  The person driving coming back from Port Jervis was drunk, and drove his car over a cliff.  The driver survived with only needing 54 stitches in his face, but his best friend died at the scene.  How do you live with that!?  I never actually drank when I made the Booze Cruise, because there was always at least one other person with me.  After the previously mentioned tragedy, everyone laid low for a while, and didn't drink or at least didn't drink and drive.

After one too many of these alcohol related accidents, the laws and the penalties got stiffer. The parents who had one of their children killed because of a drunk driver started to organize and formed the group Mothers Against Drunk Driving (MADD). The students who had their friends killed in accidents formed Students Against Drunk Driving (SADD). Police task forces were organized and were trained to identify people who were driving a car under the influence of alcohol. The word designated driver took on meaning. This was supposed to be the person who didnt drink at the party and could drive everyone else home who was drunk. It started to be less and less fashionable to be drunk at a party, and heavy drinking was starting to become taboo.

"I spent about 10 years of heavy drinking myself between the ages of 25 and 35. I decided to quit when my daughter Sarah was born, and so I stopped all alcohol consumption. This was probably the best thing that I ever did for my own health, and for the welfare of my kids. Sarah will be 17 soon if you do the math, I haven’t been a drinker for almost 17 years. Sarah even commented to me on more than one occasion, Dad I am so glad that you don't drink. She has been around some of her friends’ parents who are big drinkers and she has seen some behavior that she didn’t like. I felt very proud that I heard this from my daughter, until I discovered about 100 beer cans in the cellar of her house from a party that had gone on there about one week earlier. I started to wonder if she was going to take my place as the family lush. When I questioned her about the beer cans she said, Oh yeah, dad can you take them to your house to get rid of them? Mom doesn't want to put them out at the curb here because she thinks it might look bad. I said to her, You're damn right it looks bad, it'll look bad no matter where you put those cans. I asked her why she was drinking. She responded with, It helps you get loosened up. Loosened up for what? I said. She finished the dialog by saying, Dad I'm shy, and it makes it easier for me to have conversations with other people." Quoted from an anonymous blogger

The alcohol related problems that have occurred in society today, like people getting killed in auto accidents, or the health related issues like a rotten liver due to heavy drinking, are widely publicized by the media. Kids are told that they cant drink and drive. But it doesn’t stop them.

"I only have to go back to my daughter’s comment to find the reason why she was drinking: Dad I'm shy and it makes it easier for me to have a conversation with other people. Why is this comment she made so troubling to me? Because if the booze helps her with her shyness, then when will she ever develop the skills to talk to people without the booze?" Quoted from an anonymous blogger 

When young people make it a habit to drink in order to deal with problems they have socially, this causes their emotions to go dormant at the age that they started to drink, which then prevents them from maturing emotionally. Drinking becomes their social and emotional coping mechanism. These young people do not experience the natural growing pains that must be gone through where they learn how to interact with others on their own, without using the alcohol to help them. Natural growing pains that are part of the maturing process should not be avoided or salved by the use of alcohol because the alcohol will only retard maturity or cause it to never be developed.

Young people who drink become extremely one dimensional. They do not become interesting people. They don’t develop a wide variety of interests or hobbies. They have desire to hang around with anyone who seems different, so they really limit the kinds of things they talk about or do. They basically stay stuck where they are at the age they started drinking. This whole thing reminds me of a book I read by Robert Bly called The Sibling Society. This book talks about a society with no vertical vision. The only gaze that the people have is a horizontal one. This means that people can see only those who are in their immediate view.

As we now go through yet another generation of alcohol abuse it's time to realize what alcohol is really doing to our young people who have to learn how to be emotionally mature, but won’t if they continue to drink. We can't rely on the media to communicate this societal problem. The media without fail covers stories about stars who have alcohol and drug abuse related problems. What comes across to young people is that these stars enter a rehabilitation program for drug and alcohol addiction, and then they come out waving to the public looking perfectly cured. The only message that gets conveyed is that there are no really bad consequences to drinking.

"I think the thing that troubles me the most is the observations that I have made of my own life. At 25 years old I was a heavy drinker and I really didn’t know why I drank the way I did. Often I would go the refrigerator for a beer and ask myself the question, am I thirsty or depressed? I really didn’t have the answer then. I believe that I do now. The reality is I wasn’t comfortable in my own skin. Social situations made me uncomfortable, a few drinks did the trick and I became more adept at holding conversations with other people and interacting in a group. When I was 35 years old my daughter Sarah was born and I made the decision to quit drinking so that she would never see the damaging effects of alcohol. My daughter started to drink for the same reason that I did which frightens me to no end. I guess I am going to have to go through some growing pains now at 53 years old, along with my daughter who is almost 17. I wish that I had been through this process 30 years ago. I wonder who will grow up first, my daughter or me. Time will tell. " Quoted from an anonymous blogger

This author's own personal experience involves my best high school buddy.  He always seemed as if he could hold his liquor better than anyone else.  After he graduated from college he moved away from the Poconos to Conneticut and we lost touch.  After several years of no contact, I came home from work one day and found a note from him in my mailbox with his phone number (before cell phones) in Stroudsburg.  I called him and made arrangements to meet him in Stroudsburg, had dinner at his house, met his fiance', and did much celebrating which included a lot of drinking.  I got pretty wasted, and slept overnight in their sleep sofa.  We started hanging around a lot between his place and my place in Harleysville, but no matter where we were, he always seemed to need to have alcohol (and now it was hard liquor -usually bourbon).

This went on for awhile, until one day I received a call from his fiance' asking me if I could come talk to her in private.  When we met, she told me that an intervention was in the making, and she wanted me to be a part of it.  Over about 6 weeks, we had several meetings with a professional interventionist, myself, and several family members.  At the end, we were given instructions on how everything would work.  Myself and my buddy's father went to his workplace, essentially kidnapped him, and told his boss what was happening.  After successfully getting him to the intervention, we all told him how his alcoholism was affecting him, us, and his relationships with other people.  At the end he agreed to go into rehab, but only if I would be the one to take him.  I successfully got him checked in, and things seemed to be going well, but at 14 days he checked himself out, called me, and told me he could complete his treatment on his own.  I told him, that was very unlikely, and if he was not going to complete his treatment, it would not be in my best interest to continue allowing him to be around myself and my children.  He fell over dead in his workplace parking lot at 49 years old.

Wednesday, July 29, 2020

Brew Pubs Today: The Revival Of A Proud American Tradition

Brew Pubs Today: The Revival Of A Proud American Tradition


Remember the one-on-every corner dimly lit brew pub or tavern, beer-soaked carpeting and Joe the Bartender, a long row of customers with their glasses of watery mass-produced beer, all staring at a flickering television? Versions of these drinking establishments certainly still exist but their heyday as the gathering place of choice is over. In fact this rather depressing era was only a hiatus in Americas rich brew pub history.

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In 1634 the Puritans licensed the first brew pub in New England with ale brewed on the premises. Their idea was to steer drinkers away from the higher alcohol content of rum and whiskey. During this period, they also passed legislation ensuring the quality of the product. This tradition of local beer brewing paired with brewing excellence continued until the time of prohibition in the 1920s. European immigrants were the driving force behind this tradition, not only in transporting time-honored recipes and methods, but also in flavoring the atmosphere of their taverns with the customs and decor of their home countries. The Dutch and the English, then the Germans in the 19th century brought the family atmosphere of the old world to their adopted land.

Post-prohibition, the traditions and style of immigrant brewing were disappearing. By the end of the 1970s only light lager was selling in any significant volume, driven by big business marketing campaigns. At that point there were only 44 breweries in the United States. Yet a movement was on the way that would reverse this trend.

In the 1970s people were traveling in great numbers. It was the in thing to do and Europe was the inexpensive destination. These travelers returned to America with a taste for real beer and an appreciation of quaffing in agreeable, charming surroundings. With a sneer of disapproval at the state of watering holes in their native land, many opened their own breweries and brew pubs in the European style. In 1982 U.S. legislation finally allowed food to be served in breweries and the brew pub was reborn.

Our brew pubs today represent a resurgence of tradition and ambience reminiscent of earlier times. As beer is once again brewed on the premises or in partnership with microbreweries, twinned with pubs in which to serve their products, brew pubs have taken new pride, not only in the beverages they create but also in the brew pub venue itself. No longer supplied by wholesalers of mass-produced products, these are generally owner-operated businesses with a reputation to protect.

The European beer garden was and is an oasis in working life, a neighborhood gathering focal point offering more than just a place to drink beer. This healthy, social atmosphere is reflected in the modern brew pub. Polished mirrors, exposed beams, glasses and bottles proudly displayed, revolving ceiling fans, and menus full of imaginative twists on traditional pub fare the modern brew pub is a showcase for the brewery's products.

If you find yourself in the position of a stranger in a strange town, dropping in to your neighborhood brew pub might be the answer. Here is a social setting ideal for meeting the locals, playing a game of darts and sampling fine quality beers, ales and ciders. If you are traveling with the family, by-pass the fast food chains and seek out the local brew pub. Many are family run and family friendly, reasonably priced with an emphasis on responsible enjoyment, and with food a cut above the cardboard box brigade. Operating as restaurants, brew pubs rarely have an age restriction.

Some of you may remember George Orwell's famous review of his favorite public house, The Moon under Water. Though completely fictional, he describes with affection the ten best qualities of the place, from the ornamental mirrors behind the bar to the sound of children's laughter. Says Mr. Orwell, If you are asked why you favour a particular public house, it would seem natural to put the beer first, but the thing that most appeals to me about The Moon under Water is what people call its atmosphere. Given the quality and ambience of today's brew pubs, I believe George would be pleased.